Wednesday, November 16, 2005

 

Employee Evangelists

When I first started at HouseValues, Inc. more than three years ago, the company already had approximately 80 employees. We're now almost 600 employees strong, with plans to open a branch office in Central Washington soon.

Whether your company has 80 employees, 600 employees, or 6,000 employees, don't underestimate your workforce as a potentially powerful marketing channel.

Do your employees, all of your employees, understand your company's mission? It's core customers? It's brand promise? Are they passionate about your products, your customers, and the company in general?

If you can effectively create passionate evangelists within your organization, throughout the organization, it can help you with: recruiting, retention, morale, pass-along marketing, and more.

I'll share more on this later, it's a powerful opportunity with lots of leverage.

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