Sunday, November 20, 2005

 

Parking Lot Advertising - Saving You Money?

Is that an advertisement on the stripes of the parking lot?

Don't be surprised if you see these popping up at a strip mall near you. Depending on the advertiser, and the context, something like this could be relatively compelling.

Some may call it ad creep, but I think there's a significant silver lining in something like this if it gets traction. You know those pay parking lots near theater districts, downtown shopping areas, even near sporting events? Imagine all of that parking was free, because an advertiser subsidized the spot? Would you accept a little extra advertising at your feet, and maybe on your windshield when you returned to your car, in exchange for saving a few dollars?

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