Monday, November 14, 2005

 

The Power of Brand Consistency

Best Buy CMO Michael Linton’s top two lessons learned when at P&G earlier in his career:

· A brand must stand for a consistent benefit to a targeted market
· Each ostensibly discrete activity in the corporate organization must lead to added brand value

Good advice. Check out the full interview on Marketing Sherpa. Brand consistency can help all of our marketing activities become more successful, faster. And the more touch points within the business that consistent brand is nourished, the better engrained that brand message will become in the minds of customers – current and future.

Matt

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