Friday, December 23, 2005


Identifying and leveraging "useful fear"

A very thought-provoking post on Seth Godin's blog this week about the use of fear in an organization.

Another way to think about this is very focused motivation. Beyond making your customers successful, what things will help your entire organization focus on a single goal? Is it a competitor? A revenue run-rate? An upcoming, impending or current threat to the business, or an industry, or a customer group?

Useful fear can be related to any number of things, and as both Seth and BuzzMachine point out, can be an effective motivational and focusing tool for your organization as well.


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