Tuesday, December 06, 2005

 

Integrated marketing = better results

How well coordinated are your marketing campaigns across all possible channels? Do you treat online and offline marketing as separate animals, or is it all integrated?

Take a quick read through a successful case study of integrated marketing for Orville Redenbacher popcorn by Kevin Doohan and the folks at ConAgra Foods. They did a fantastic job of not only leveraging multiple channels and partner media, but also getting customers actively engaged with the brand in a very context-relevant setting.

I had the pleasure of hearing Kevin present this successful case study at the iMedia Brand Summit in September, and it's clear these guys are thinking out of the box to produce fantastic results for their brand.

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