Monday, December 12, 2005

 

More great merchandising (and grouping)

I wrote earlier about how some companies are getting smarter at how they merchandise their products in contextual settings and groups to increase "basket size" and order volume.

Found another good example of this at AnnTaylor.com today (if my wife is reading this, she's getting too many hints about Christmas gifts). They not only group outfit styles together, such as "work casual" and "weekend casual", but they also make it really easy to buy the whole package with just one click, including shoes and accessories.

Every business can do a better job of this, no matter what products or services they offer. If you truly understand your customer, effective merchandising, packaging and grouping should be relatively easy - and lucrative.

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