Monday, December 05, 2005

 

Thanking your customers

What are you doing to thank your customers this holiday season?

Perhaps more importantly, what's your strategy for thanking them all year round?

Customer love doesn't have to be contextual. In fact, a randomly-received "thanks for your business" can be more impactful than one that follows a particular action.

For example, of course you're thankful when a customer buys a new plasma TV. Of course Bellagio is thankful that I just hosted a four-day conference at their facility.

But are you thankful for your customers when they least expect it?

Show that you care, at the least-expected times, and you'll be surprised at the impact it can have on brand perception and loyalty.

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