Monday, January 16, 2006

 

Do you word-of-mouth?

Word-of-mouth marketing is no longer the next thing. It's here now. Many companies - some relatively established, some brand-new - are emerging that focus on this marketing niche.

But it won't be a niche for long. As media continues to decentralize and consumers become 1) more cynical, and 2) less prone to believe traditional marketing, word-of-mouth marketing will become a critical part of your marketing plan.

Read as much as you can now, and think about how this fits into your brand strategy. Because what could be more powerful than your customers doing your marketing for you?

The wickedly smart folks at Church of the Customer offer some advice for choosing a good word-of-mouth agency, which also should help guide how you create a strong, long-term evangelist mobilization strategy for your brands.

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