Monday, January 16, 2006

 

How much do your customers love you?

If you haven't read The Power of Cult Branding, do yourself a favor and pick up a copy immediately. Control freaks might cringe at the idea that consumers have so much say into the look, feel, even personality of the brand, but smart marketers know this level of consumer empowerment and interaction can be intensely powerful - both in strengthening an existing brand, and even in productively differentiating it from competitors.

Apple is a great example of a successful cult brand. How many companies would inspire fans to creat a contest to design/illustrate movie posters featuring the company's CEO?

The results are very cool. Check out the two examples highlighted by Steve Rubel, especially the Lord of the Rings spoof. Even Bill Gates makes an appearance as Gollum.

Fantastically original. Scroll through the myriad of submissions in the comments section.

|

Links to this post:

Create a Link



<< Home

This page is powered by Blogger. Isn't yours?