Saturday, January 14, 2006


The problem with prototypes

Smart advice from Seth Godin on just how well thought-out ideas need to be, when you're ready to present them.

I believe Seth's right about 80% of the time. Even if you're presenting to an audience who equally understands and appreciates early-stage, conceptual conversations, you can't assume that they'll understand your concept. In your head, and in the way you would quickly present a new concept, you'll naturally be included to move from point A directly to point D.

But when you present, make sure you discuss points B and C. Connecting the dots, and providing context and color, will help your audience understand, appreciate...and approve your prototypes.


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