Sunday, January 14, 2007


How much would you pay for a Super Bowl spot?

Many of this year's expected Super Bowl XLI advertisers are soliciting fan-created ads for their very own 30 seconds of fame. With the typical Super Bowl spot production running in excess of $1 million dollars (not including the $2.5M+ cost of 30 seconds during the game), paying a few thousand to the "winning" fan isn't a bad trade-off.

This spot, produced for Doritos by one of five finalists for their Super Bowl spot, was apparently created for just $150 dollars.

It might not win awards, but it's certainly helping Doritos get some nice pre-game PR, and further leverage for their Super-sized advertising spend.


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