Friday, January 26, 2007

 

How to handle bad news

How a company handles bad news goes a long way in defining how it thinks about its business, its customers, and its employees.

Kudos to Rich for his analysis of how two Seattle companies handled recent bad news very differently, and what it means for their long-term reputation as well as their opportunity to make things right again.

(disclaimer, I work for HouseValues, one of the companies discussed here)

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