Wednesday, January 24, 2007

 

What's your paperclip?

I love this (see photo).

How are you best using the resources available to you, to achieve your goals and delight your customers? Assume you will never have a complete set of the perfect tools in your marketing toolbox. You'll always need something - more money, more resources, a bigger team, new technology, etc.

But what are you doing to squeeze the maximum value out of what you already have? How are you reinventing how your current resources are used to achieve the next level of success - for yourself, your company and your customers?

What's your paperclip? And how will YOU use it?

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