Wednesday, February 07, 2007

 

DRPR at the SDMA

Thank you to the Seattle Direct Marketing Association (SDMA) for giving me the opportunity to speak about Direct Response Public Relations (DRPR) at their February dinner tonight.

If you were there and want a copy of the deck, you can download it here.

Fascinating subject. I had an interview candidate just this week tell me that it's impossible to track ROI from a PR campaign. He was spending $1.5 million per year on a marketing channel to which he couldn't track, measure or assign value? Is that money well spent?

The PR world is changing. Intermediaries still exist, always will, but direct channels to your audience are proliferating, and both traditional and new PR strategies are proving to be incredibly valuable in reaching them.

If you're in the Seattle area and want to join the dinner, registration is still open both online, and at the door tonight. It starts at 5:30 p.m. at the McCormick & Schmick's Harborside restaurant.

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