Sunday, February 11, 2007


Surprise networking

Want to meet new people? Expand your network? Part of the solution is right in front of you.

Let's say you read an article in the paper, online or in a magazine about an interesting company. An executive from the company is interviewed for the story. Why not write an email to the executive, introducing yourself and expressing your interest and delight in the story you just read?

You'll get more responses than you think.

Let's say you hear an interview on the radio, or on a podcast. Why not write an email to the interviewee, thanking them for their insights?

Sending a quick "thank you" or "appreciated your ideas" note is faster and easier than ever, thanks to email. And thanks to the Internet, finding contact information for those executives and interviewees is also quite easy.

So here's my challenge to you this week. Send an email to five people you don't know. Just five. Do it based on things you read, things you hear, or just businesses you've always admired.

The Internet is a virtual cocktail reception. If you summon the courage to walk up to someone and introduce yourself, well, you've just made a new friend, and expanded your network.


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