Wednesday, March 14, 2007


The Communicative Power of Video

Dave Evans does a great job today reminding us how powerful video can be to communicate ideas and messages.

Dave focuses on our increasingly-shortened attention spans, and the fact that video can more quickly communicate a lot of information.

But what I particularly love about video is the multi-faceted nature of the message it can convey. In addition to the words spoken in a video, an audience can feel the passion in the speaker's voice, get excited by the cadence and speed of the background music, and be moved by the mix of multi-media visual and audio effects that ultimately lead to a richer experience, and far more effectively-communicated message.

Best of all, today's consumers are drawn to video more than ever before. Videos can be consumed more passively, quickly and efficiently than reading a long article. Put another way, they've become a far more effective way for us to communicate with customers, prospects, colleagues - even family and friends.

Sure, video can be harder to produce than the written word. But the impact on your message efficacy and audience activation can often be worth it.


Links to this post:

Create a Link

<< Home

This page is powered by Blogger. Isn't yours?