Sunday, March 25, 2007

 

What would daily renewals do to your business?

Need something to help yourself, your team, or your employees make the right decisions for the business, every single day?

Here’s a simple exercise.

Imagine that every night, before they go to bed, every single customer had to choose whether they wanted to continue giving you their business the next day. Every night, your customers decide whether or not you’ve earned the right to continue doing business with them. Every night, your company goes through a vote of confidence.

How would you do? Better yet, how would this help you, your team, or your employees make decisions every day?

Clearly this level of daily affirmation is neither appropriate nor feasible. But I’m guessing it would drive far more customer-centric decisions for all of us.

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