Wednesday, May 02, 2007
Flipping the Funnel
Many field salespeople and event managers at organizations nationwide spent the majority of their time creating events & group meetings, then convincing people to attend.
But what if we no longer scheduled such events and meetings in advance anymore? What if we told our customers and prospects that, if they’d like us to come to town and see them, all they need to do is help us get it organized, and focus on getting others to attend.
What if you asked your best customers to help you do this?
Would it work? Is it worth trying?
Some are already doing it...
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