Wednesday, May 23, 2007

 

Tapping your sphere of influence

The crossroads of behavioral targeting and social networking is creating some very interesting opportunities for smart marketers. The smartest marketers aren't waiting for technology to catch up, but are instead using some very basic, straightforward, and often free strategies to drive faster and more profitable customer behavior.

I attempted to explore some of these issues for iMedia this week. Take a look, and let me know what you think.

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