Monday, June 18, 2007


How to instantly be credible

A few months ago I read What Clients Love by Harry Beckwith, and bookmarked several passages I intended to later think more about.

One such passage had to do with creating credibility and believability in record time.

The secret? Admit a weakness.

Tell your audience (whether it's one or many) about something you did wrong, something you're terrible at, or something that has always been a steep challenge.

By showing honesty in this way, your audience will assume the rest of what you say is the truth. Admitting a weakness will also disarm your audience, and serve as a stronger ice-breaker in a sales situation than you might think.

Choose your publicized weakness carefully, but find ways to use this to your advantage.

Get more great advice and insights from Harry here.


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