Thursday, November 08, 2007

 

Best practices for the client-agency relationship

The relationship between agency and client - whether it's PR, brand, advertising or a combination - is typically rocky. Let's face it, there's almost always an undercurrent of tension and disappointment in these relationships. It's why agency relationship turnover is so high. It's why agencies often get the blame for bad campaigns, and get sacked in hopes that a new agency will somehow make the product sound better (enough) to fly off the shelves.

Relationships between agencies and clients are rocky largely because key players on both sides have the wrong idea about what to expect from the other side.

Jennifer McLean
from Credibility Branding earlier this year published one of the best, short articles identifying key reasons why the agency-client relationship is so often fraught with tension and disappointment, and offers advice to both sides on how to make the relationship smoother, and more successful. Definitely worth a read.

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