Wednesday, November 28, 2007

 

Empower your greatest marketing channel

It's clear to me that one of our greatest marketing channels is represented in our fellow employees. Get them excited about what your company is doing, then arm them with tools to tell their friends and networks about it, and you've created a brand army capable of doing incredible things for your brand.

As I've mentioned before on this blog, Ron McDaniel knows this better than anybody. He's written about employee marketing extensively, and is conducting his first two-day seminar focused exclusively on Buzz Marketing and employee evangelism next January.

Ron's doing this session right - just 35 people in attendance so that it's truly interactive. Ron has a great agenda and speaker lineup for this seminar as well (and did I mention it's in Las Vegas)?

Well worth the trip.

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