Thursday, January 17, 2008


How to Green Your Media Plan

The folks over at Sustainable Life Media have been gracious enough to let me write about green marketing best practices from time to time. This month's column focuses on several ways to make your media campaigns more environmentally-friendly, from start to finish.

Special thanks to Mark Jones and Hydrogen Advertising for their help with this.

Next month I'll tackle the idea of green product labels, and how the opportunity to align your products with a demanding "green" consumer is a double-edged sword.


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