Tuesday, September 16, 2008


Fuzzy, buzzworthy Beetle

You've got to check this out. I'm sure it wasn't easy (and probably not cheap) to trick the Beetle out this way, but it sure does get a lot of attention. I sat at an intersection with it a few days ago, and the attention it drew was incredible. Even better, the driver (also the company founder) smiled the entire time - waving at kids, clearly getting a kick out of the attention (for himself, the car and the URL plastered around it).

Not the most targeted marketing in the world, but incredibly noteworthy.


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