Thursday, December 04, 2008


Set your 2009 resolutions NOW

If you wait until January 1 to set your New Year's Resolutions, you're already behind.

Setting, and keeping, resolutions is more than just making a list. It's more than making a commitment. It typically requires tools and resources to get started, and keep you on track.

Let's say you want to get in shape in 2009, and you've set a measurable goal to know when you're successful. How are you going to do it? Running, lifting weights, eating less, or a combination of these and other tactics? If you want to lift weights, where will you do it? Do you have the right equipment and/or gym membership to get started?

Once you get the tools in line, it's later in January and you're already behind. And your chances of drifting away from those resolutions increases.

Same for business and professional goals. If you set them in January, you're already behind and could have a hard time catching up.

But if you think about them and set them up now, you have at least three weeks to get ready. Three weeks to get the right tools and resources in place, three weeks to think about additional creative strategies for achieving those resolutions and goals.

Don't wait until after the champagne toast this year to set your goals. Set them now, spend time getting your tools in place, and start January 1 on the right track.

Tuesday, December 02, 2008


Don't Assume

Nothing can substitute for solid planning and flawless execution. You think through all the opportunities, all the pain points and needs for your organization or business, and get things done.

Then time starts to pass. Your customers get smarter. The world gets smaller. Your competitors catch up. Things change.

In today's market, they're likely changing faster than ever.

The plan you built, and execution you began, just months ago were great then. But don't assume they map directly to your business and opportunity today.

This is both strategic and tactical.

Don't assume your customers' needs and pain points are the same today as they were this summer. If they have changed, how would you know? And how would your business adjust?

Don't assume that the great lead generation offer that worked last spring still works today. If it's performance has slipped, how would you know? And when would it become unprofitable to continue? And what new offers are you testing to take its place?

The easy part, sometimes, is setting up a plan and nailing the execution. The hard part often is constantly watching the results, understanding what they mean, and knowing when to dig back in again.

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