Tuesday, March 24, 2009

 

Activating your customer base with digital tools

Great advice in the April issue of Fast Company from Chris Hughes, co-founder of Facebook and a key player in building Obama's massive online community last year. Linked here are five great examples of how Obama (with Hughes's help) set new standards of measured success online.

An example:

Take Customers' Online Feedback Seriously
When a big group of Obama supporters revolted during the campaign over his vote on wiretapping, the candidate neither reversed his position nor ignored the naysayers. He penned a direct response and posted it online. "People now expect to be able to communicate their concerns with you," said Monte Lutz, SVP of digital public affairs for Edelman. "If you respond, they'll keep coming back to you."

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