Monday, March 09, 2009

 

Creating opportunities

Tomorrow is free resume printing day at FedEx Office. With a single smart idea (and a few boxes of cheap paper), they're getting great PR and making a ton of job seekers happy. It's a small gesture, sure, but it makes a ton of sense and is almost guaranteed to generate new business and incremental revenue.

What are you doing for your customers? How are you showing love to potential future customers (even if they don't have money to spend today)?

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