Friday, May 22, 2009
Would your customers do this?
Are your customers this into you? Probably not all of them, but for the handful who are - what are you doing to reward them, recognize them, make them feel special?
As marketers, our first instinct is often to think about how to use these passionate users to drive new users. But often, you don’t need a specific strategy to ask that - not from this top-tier of loyalists. Simply treat those passionate users like royalty, and they'll talk about you without prompting. What's more, how they go out and talk about you could give you the blueprint for cultivating even more word-of-mouth throughout the rest of your customer community.
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