Monday, June 01, 2009
How to write a PR strategy
Don’t worry about press releases, media lists, blogs, PR firms, any of that. At least not up front.
Building a PR strategy doesn’t start with tactics, it starts with business fundamentals. To write a PR plan, start with these questions:
- Who is your audience?
- What is your overall business objective/strategy with them?
- What role do you need PR to play? What objective should it drive towards?
- What message do you need PR to deliver? What action do you want your target audience to take?
- What are the PR/communication channels available to reach the audience, and communicate that message?
Once you’ve answered these questions, you have the tools to start thinking about tactics.
Links to this post: