Saturday, December 19, 2009
Combining gift giving and lead generation
What do you have that your clients want? What has value, and can be - perhaps for a limited time - be given as a gift to your clients and prospects? Note this campaign didn't require registration, which feels appropriate if the offer is positioned as a gift.
That said, Priority just got a bunch more of their thought leadership assets into the field specifically with their target audience. Not a bad way to combine a nice holiday message with distribution of what essentially amounts to sales & marketing materials.
Interesting side note to this story: The download link in the pre-header generated more clicks than the email creative itself. How are you using email pre-headers to increase response?
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