Wednesday, December 02, 2009


The difference between Word of Mouth & Social Media

Bob Troia today wrote the following:

Word of Mouth is the act of people talking.

Word of Mouth Marketing is giving people a reason to talk.

Social Media is simply one of many channels for Word of Mouth to occur. Just as is a telephone. Or standing around a water cooler. It benefits from the fact that it can scale quickly due to its online nature.

The point is, they are related, but different.

Well said.


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