Friday, January 15, 2010


Business opportunity & responsibility in the face of disaster

When disaster strikes, in your backyard or across the world, it's an opportunity. It is NOT an opportunity to use the ensuing attention to promote your brand, sell a product, or in any way take advantage of the plight of others for business gain.

The opportunity you have as a business is to immediately rally your customers, prospects, industry, employees, shareholders and more to do what they can to help. Often that means inspiring their direct and/or financial help. It can occasionally mean just letting them talk, and work through what they've seen, felt or experienced.

It's the right thing to do. Yes, it has the possibility of bringing those groups together aligned with you in a way that can have lasting business impact. But that's not the point.

Here are a few suggestions for how you can use your business resources and leverage to have an immediate and lasting effect for others.


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