Tuesday, January 12, 2010


Recognizing and honoring first responders

We had an opportunity this week to brainstorm ideas for a friend on the East Coast who manages a minor-league baseball team. On their calendar this year is a First Responder Night, a game preceded by a community parade that will recognize and honor the individuals who keep the community safe.

It's a great event, and they wanted to know how they might be able to make it even bigger. Below are a few of our ideas for them.

Even if you don't run a baseball team, there's opportunity here for your organization - to honor those in your community, bring that community together under the umbrella of your brand, and set up immediate and future revenue opportunity all at the same time.


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