Matt on Marketing

Nice column in the latest issue of Esquire on starting and managing a small business. The author (who has a side business with a partner while keeping a full-time "day job") cited three things that he says are critical to running his business:

1. QuickBooks is mission critical
2. Cash flow is king
3. Marketing is a must

Whether you run a small business or manage something much bigger, that's pretty good advice. Translated into more universal language:

1. Watch your costs religiously
   
2. Manage to cash
3. Invest in sales & marketing to grow