Tuesday, February 16, 2010

 

29 ways to get more leads & sales at your next trade show

These ideas are tactical, and won't equally apply to everyone, but were worth sharing in hopes that something here will spark accelerate awareness, interest, demand and sales from your next event or trade show.


Before the Show
Objective: Get people to the booth. Create awareness and recognition so that people recognize Company on the showroom floor and stop at your booth as they walk the exhibit hall.

At Show
Objective: Make as many contacts as possible, collect as many emails as possible.

After the Show
Objective: Create long-term, lasting relationships with prospects that showed interest; build/expand the sales pipeline.

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