Friday, March 19, 2010


How to teach and reinforce consistent messaging with your sales team

It's one thing to get your company's customer and benefit-centric messaging right in an email, blog post or other marketing campaign. But how do you take those same messages and successfully get an entire sales team to speak from the same playbook?

Scripting isn't the answer (more on that below). You need every sales rep to understand, believe in and use the messaging that will best resonate with your customers, generate higher response and move more business forward.

Below are several recommendations for marketing & sales managers to get every sales professional on your team using the same language.


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