Sunday, March 21, 2010

 

Is your "thank you" page a dead end?

Marketers spend plenty of time thinking about their lead generation landing pages. What will it say, what's the offer, how many questions should I ask while maintaining a high conversion rate, etc. All good questions. But for prospects who complete the form and click submit, what do they see next?

Lead generation "thank you" pages are typically at best an afterthought, and at worst a dead end. Too many "thank you" pages say basically just that, and give the prospect little else to do but move on to something completely different.

What a waste. You have an interested prospect, on your site. What do you want them to do next? This landing page from Buyer Zone does a nice job of several things:

I'd love to see it also give viewers an immediate response option (i.e. if you want to speak with someone right away, call this number...). But there's plenty here to like, and emulate, for the rest of us.

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