Monday, May 10, 2010


Marketing is too important to leave to the marketers

Dana Brown from Chief Outsiders said this in a presentation a couple weeks ago.  It doesn’t mean that everyone in your organization should be writing their own PR plan, but it does mean everyone can help you execute it.

Empower your people to spread the word.  Retain customers.  Create thought leadership.  Generate leads.   Brainstorm the next great marketing campaign.

Find the people in your organization closest to the customer, and make sure they’re helping you write messaging

Motivate and reward your front-line employees for delighting customers, anticipating and responding to their needs, and feeding more positive word-of-mouth.

If marketing at your company is done just by the marketing team, you’re not thinking big enough.



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