Wednesday, September 08, 2010

 

Does your sales team leave voicemails?

Good question, and a good set of responses on Focus.com today.

I think voicemails are important, but they only work if you have something interesting to say! The voicemail you leave needs to be customer-focused, benefit-driven, with a strong sense of urgency and call to action to drive a response.

Think about your own voicemail box at the end of busy day. Which voicemails do you respond to? Or perhaps more obviously, which do you clearly NOT respond to?

I typically don't like word-for-word sales scripting, but voicemails are the exception. Find something crisp and succinct that includes the requirements above. Work with your marketing team to test different messages, offers, etc. and do your best to measure the response rates so that you're using most often the message that gets the best returns.

Read and participate in the rest of the discussion here.

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