Tuesday, September 14, 2010
How to give away an iPad at a trade show
I’m at a trade show this week with a client, and about 10 booths are giving away iPads. Not a surprise. Most are doing the standard drawing – put a business card in the bowl and we’ll pick someone who won at the end.
The team at Market Leader is giving away iPads as well, but with a twist. Every attendee has a key on a lanyard in their registration bags. At the Market Leader booth, there’s a clear box with an iPad in it. If your key unlocks the box, the iPad is yours.
There is a HUGE difference between “enter to win” and “this key might make you an instant winner.” And Market Leader has the booth traffic and show buzz to prove it.
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