Thursday, October 14, 2010


Should Twitter replace your Web site?

For your business or personal brand (or both), Twitter is your Web site.

Crazy? Maybe. But think about it. If you carefully consider and manage the content you publish on Twitter, it will represent:

Don't most Web sites attempt to answer these six questions? And aren't most of those Web sites not quite reflective of a company or individual's current position, thinking, brand strategy and/or value proposition to their customers?

Blogs can do this too. But Twitter can be faster, easier, more communicative, more real-time.

Hat tip to Pease for the spark on this.


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