Monday, October 04, 2010


Testimonial interviews? Write the answers first

What would you like your customers to say about you?  You know what that ideal testimonial looks like.  If you’re shooting a customer video, you know what you want them to say.

So why do so many marketers focus on writing the perfect questions?  Start with the answers.  Then write questions that help you get them.



Links to this post:

Create a Link

<< Home

This page is powered by Blogger. Isn't yours?