Thursday, November 11, 2010


10 B2B Metrics Worth Your Commitment

As part of the Focus Progressive B2B Marketing Interactive Summit next month, I’ll be presenting my top ten recommended B2B metrics.  Of course there are dozens of metrics worth following but a select few are particularly important to help sales & marketing executives measure, optimize and improve sales & revenue output.

Registration is free, and there are several great sessions during the day.  Join us on Thursday, December 2nd, starting at 8:00 a.m. Pacific time.  Attendees are also entered in a drawing for an iPad!

Here’s the gist from Focus:

How you adapt to and harness the opportunities in the changing B2B marketing environment could make all the difference between success and failure. Join Focus Experts in this half-day event to make sure you’re ahead of the curve. It will cover everything from the importance of branding to implementing lead-management strategies and improving sales/marketing alignment.

This event is intended B2B marketing leaders interested in the latest methods and technologies to create an optimized, accountable, and revenue-impacting marketing force.  Boost your skills and effectiveness as you track-change, learn new methods, and deepen your understanding of the latest developments, tools and best practices in B2B marketing.


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