Thursday, August 04, 2011


Is this an effective ad?

This is a two-page ad from the front of a conference program guide. The advertiser was the sole, platinum sponsor of the event. (click on the picture to see it more clearly).

I'm a direct marketer at heart, but whether you look at this from a direct or brand perspective, it's confusing. Busy. It makes me tired. The headline and call to action blend into the background.

The messages that stand out, to its credit, are key (desired) brand attributes. And the logo to the left.

But it's still a lot to look at. What do you think? Am I being too harsh?


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