Friday, September 16, 2011

 

How to identify and create more dynamic content

Great content is built with three things in mind - what they want you to know, what they want you to think, and what they want you to do.

Dynamic content does all three of these things, with a focus on the third component - driving action.

Dynamic content should stir your emotions, and make you want to do something. This isn't just direct-response we're talking about. Dynamic content can make you forward an article to 10 friends, change the way you think and/or act, and impact long-term behavior - both yours and those around you.

Dynamic content, in short, makes you want to do something about it.

Look through the content you've created recently, and the content on your plate in the near future. What is its purpose? What do you want from the audience? How can you adjust the topic, the tone, the approach or the message so your readers do more than just read and think.

Get them to act.

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