Wednesday, September 07, 2011


What's the ROI of your mother?

You can't measure everything. You just can't.

I'm a numbers guy. I like ROI, I like cause and effect, I like demonstrating results and weening out the weak or failed initiatives. But not everything is cut and dry like that.

Gary Vaynerchuk gets asked to quantify the value of social media all the time. A few months ago, after one too many questions about the "ROI of social media", he responded with, "OK, then what's the ROI of your mother?"

She raised you right, fed you, gave you life lessons and values. How do you quantify that?

How do you justify the company holiday party? A customer holiday party? Spending a little extra to hire a magician to walk around and entertain your guests?

Not everything is going to be black and white, or as measurable as we want. Sometimes it's just right. The numbers guy in me hates that ambiguity, but that's just the way it is.


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